A brand without a sign
The name exists. A recognizable sign does not. A customer can remember the conversation and still not picture the company.
Identity
A sign recognized without the name
We make the sign, the logo and the visual idea. This is not a full set of materials and not interface components.
The sign misses the new promise
The business changed, and the logo stayed with an older promise. It does not help people tell you apart from competitors.
Several signs for one brand
Products and teams use different versions of the sign. Without one visual idea the brand falls apart on sight.
Sign: a graphic idea that can be recognized without the name
Logo: the sign with the name, in the main arrangements
Visual idea: the principle a later style can grow from
Directions: several routes and the reason one is chosen
Sign rules: clear space, minimum size, allowed backgrounds
Files: sources in Illustrator and a review file in Figma
PROCESS
[ 01 ]free · 30 min
[ 02 ]depends on scope
[ 03 ]after file delivery
From request to result
[ 01 ]free · 30 minClarity Session
We look at the promise the sign should carry and what gets in the way. You leave with a frame for the task. No sales pitch.
[ 02 ]depends on scopeDirections
Several visual routes and one chosen. The result is a sign and a logo, not colors, type and a set of materials.
[ 03 ]after file deliveryHandoff
We hand over the files and the basic sign rules, and explain what corporate style still has to assemble separately.
Frequently asked questions
and answers
Does identity replace corporate style?+
No. Identity is the sign, the logo and the visual idea. Corporate style adds materials, colors, type and rules of use. An interface design system is separate too: that is product components, not the brand sign.
Can we start the sign with no position yet?+
It depends. If the brand's promise is already agreed, the sign can carry it. If the team still argues about who you are to the customer, the sign will freeze an accidental version. Positioning has to come first.
How many sign options will we see?+
It depends on the task, and the count is not a measure of quality. You see several different routes, not dozens of small tweaks of one. We then develop the direction you choose.
Can another designer work from the files?+
Yes. The sign sources and the basic rules come to you. A full set of materials is not in those files. Corporate style builds that.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
