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Buffer

A scheduling and analytics service for several social networks. We choose it when a brand is present in many channels and content has to be planned ahead.

WHY WE CHOOSE THIS

When every social network lives in its own dashboard, consistency is the first thing to go. One calendar for all channels keeps the posting rhythm, even when the team is busy with other work.

WHEN WE CHOOSE THIS TECHNOLOGY
TRIGGER 1

A brand on many social networks

Besides Facebook and Instagram, the company runs LinkedIn, TikTok, Threads or other channels.

TRIGGER 2

Several people approve content

One person prepares posts and another signs off, so a transparent approval process is needed.

TRIGGER 3

A founder's personal brand

The founder runs their own pages alongside the business and has no time to post manually.

HOW WE APPLY IT
01

Brand content calendar

A post plan weeks ahead for all social networks in one window.

02

Adapting posts to channels

One piece of content in different versions for the format and audience of each network.

03

Client approval

Drafts and a post queue that the client reviews before publishing.

04

Post analytics

Comparing reach and engagement across channels to decide where to invest time.

SERVICES FOR THIS TECHNOLOGY
Digital Marketing ConsultingCROMarketing Strategy
CASE FOR THIS TECHNOLOGYAll cases
80CV (Conversions)
10,3KClicks
24K UAHAd Spend

Let’s discuss the project in person

Start with clarity, not spending

Book a Clarity Session—a 30-minute review of your marketing. You will receive a map of bottlenecks and a clear understanding of the next steps.

Buffer
FOUNDERVasyl Horaichuk

Clarity first. Then — managed and systematic growth.

  • BUSINESS STRATEGY
  • SYSTEMATIC SCALING
  • DIGITAL TRANSFORMATION
REVIEWS

Are clients satisfied?

All reviews

GVSPACE helped us build a consistent presence for EdPlit Polska on social media. The team took responsibility for managing our Instagram, creating content, and developing the account. I especially appreciate their responsibility, independence in their work, and understanding of the specifics of our business. I am satisfied with the results of our cooperation and can recommend the team as a reliable partner.

BufferMykola SmykovskyCEO / EdPlit Polska

GVSPACE brought a fresh, creative approach to GARANT’s brand communication, turning a simple message about value into an engaging advertising campaign.

BufferOleksii DybkoCEO / Garant Money
TECHNOLOGY FOUNDATION

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Frequently asked questions

and answers to them

Ask a question
Why Buffer and not Meta Business Suite?+

It depends on the number of channels. Meta's free tool is enough for Facebook and Instagram. Buffer is needed when a brand runs several networks and wants to plan them in one calendar.

Does Buffer support the social networks we need?+

Mostly yes: Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube and a number of others. We check the list and capabilities for each network before starting, because platform APIs restrict certain formats.

Can Buffer reply to comments?+

Partly. Buffer's main job is scheduling and analytics. For messages and comments on Facebook and Instagram we use Meta Business Suite.

How much does Buffer cost?+

There is a free plan with limits, and paid plans are priced by the number of connected channels. We choose the plan based on the number of networks and people on the team.

Consistency on social media is a matter of process, not inspiration.

At GVSPACE we use Buffer for brands that run several social networks at once. We build a content calendar, adapt posts to the format of each channel and set up draft approval with the client before publishing. Using post analytics, we compare channels with each other and shift the team's effort to where content earns reach and engagement with the target audience.