A store with no organic traffic
The site is live and products are listed, but Google barely shows the categories, and every sale depends on paid ads.
SEO for Ecommerce Website
Organic sales instead of empty traffic
We grow stores starting from category margins. Pages that bring profit, not just visits, are the first to get our attention.
Traffic without sales
Visits grow thanks to informational queries and the blog, while commercial categories and filters never make it into search results.
Thousands of pages, no control
The catalog has sprawled: duplicates, empty filters and pages with no demand eat crawl budget, and new categories take weeks to get indexed.
Keyword research by category, filter and product queries
Catalog structure: SEO filter pages for queries with real demand
Technical SEO: indexing, duplicates, speed, Schema.org markup
Meta tag and copy templates for categories and product pages
Internal linking between categories, products and the blog
Backlinks to commercial pages with quality control of donor sites
Looker Studio reporting: traffic, rankings and organic revenue
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 business days
[ 03 ]first 30 days of work
[ 04 ]ongoing, monthly cycle
From request to result
[ 01 ]free · 30 minClarity Session
We look at which categories bring margin and which of them already rank. You leave with a list of priority categories. No sales pitch.
[ 02 ]14 business daysAudit and strategy
Technical audit, keywords, competitor analysis. You get a work plan with a traffic forecast for each cluster.
[ 03 ]first 30 days of workTechnical base and structure
We fix indexing and duplicates, launch SEO filter pages and meta tag templates for the catalog.
[ 04 ]ongoing, monthly cycleGrowth and scaling
Content, links and new clusters ranked by margin. Every month we check organic revenue against the plan.
Frequently asked questions
and answers
How is ecommerce SEO different from Google Shopping?+
They are different channels that work well together. Google Shopping brings sales right away, but you pay for every click. SEO takes longer to gain momentum, but organic traffic does not disappear when the budget stops. For most stores the best option is to launch Shopping first and run SEO in parallel, so that the share of paid traffic in sales shrinks over time.
When will we see the first results?+
It depends on the state of the site, the age of the domain and competition in the niche. Technical fixes often have a visible effect in the first months, while rankings for competitive categories take longer. We give a forecast after the audit for each cluster separately, not one number for the whole site.
Do we need a page for every filter?+
No. A filter page should be open for indexing only when there is real search demand for it and enough products to make a full listing. We close the rest so they do not create duplicates or waste crawl budget.
What should we do with out-of-stock product pages?+
It depends on whether the product will come back. If it will, the page stays indexed with a stock notice and alternatives, so accumulated rankings are not lost. If the product is discontinued, we set up a redirect to the closest category or an equivalent. We don't recommend deleting pages in bulk without looking at their traffic.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
