Building a site from scratch
Design and development are underway, but the page structure comes from the team's view, not from what people search for in Google.
SEO for Website Development
A site ready for search from launch
We build SEO into structure and code before launch. Developers get a spec, and the site does not need rework after release.
Redesigning an old site
The old site brings traffic, and moving to a new platform risks losing it through changed URLs and structure.
New market or platform
The company launches language versions or moves to another CMS, and a mistake at launch costs months of traffic recovery.
Keyword research and a page map based on demand, before design starts
URL structure, navigation and internal linking in the prototype
Technical spec for developers: indexing, speed, markup, hreflang
Meta tag templates and content requirements for each page type
Redirect map from old URLs for a redesign or migration
Pre-launch check of the staging site against an SEO checklist
Indexing and traffic monitoring in the first weeks after release
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 business days
[ 03 ]depends on scope
[ 04 ]30 days after launch
From request to result
[ 01 ]free · 30 minClarity Session
We review the development plan and current traffic, if the site exists. You leave with a list of launch SEO risks. No sales pitch.
[ 02 ]14 business daysKeywords and structure
Keyword set, page map and URL structure. The result is the basis for the prototype and design.
[ 03 ]depends on scopeDevelopment support
Technical spec, review of mockups and staging, redirect map. Launch happens only after the checklist passes.
[ 04 ]30 days after launchLaunch and monitoring
We watch indexing, errors and traffic after release and quickly fix anything that drops.
Frequently asked questions
and answers
How is this different from optimizing a finished site?+
The cost of change. Once a site is live, changing structure or URLs means reworking design and code, plus redirects that put traffic at risk. During development these decisions are made once and correctly. Optimizing a finished site is for when it already works but does not grow.
When should an SEO specialist join development?+
As early as possible, ideally before the prototype. Page structure and navigation are set at the prototype stage, and if demand is ignored then, the design has to be redone. Joining at the build stage still helps, but some decisions are already more expensive to change.
Will we lose traffic after a redesign?+
Not necessarily, if the migration is prepared properly. Risks come from changed URLs without redirects, lost content and meta tags, or a staging site launched while still blocked from indexing. We build a redirect map and check the site before launch. Short fluctuations after a move can happen, but they are visible and can be fixed quickly.
Do you work with our developers or build the site yourselves?+
Both are possible. If your team or another contractor builds the site, we provide the spec and check the result at every stage. If you need a turnkey build, it can be ordered through GVSPACE web development, with SEO requirements included from the start.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
