Step 1: Finding clarity
We ran an SEO audit and competitor research — site structure, content volume, technical health, keywords and the link profile.
Stage result:
A map of the site’s weak points plus an SEO strategy.
eСommerce
SEO
PorzellanHaus
Google visibility grew by 600% — up to 42 queries in the top 3 of search results.
- +600%
- Search visibility
- 42
- Queries in the top 3
- 5800
- Impressions per day
- 220
- Clicks per day
We built an SEO system for a porcelain tableware store in the German market: from a technical audit to steady organic traffic.
- Industry
- E-commerce
- Market
- Germany · DE / EN
- Period
- 03.2025 — 10.2025
- Status
- Support continues
- Services
- Technologies
BRIEF
What did the client come with?
An online store of porcelain tableware (Lomonosov Porcelain) selling in Germany. The site was not built for search — organic traffic was almost absent, and sales depended on other channels.
Problem list
- A narrow category tree — products did not cover the core search queries
- Technical errors: broken links, duplicate titles, an incorrect robots.txt
- No structured data and no sitemap for Google
- No heading and description system for search queries in DE and EN
Build an organic channel from the structure, not from a new website
- 01
Expand query coverage
A new category tree for DE and EN search intent, with each page aimed at its own query.
- 02
Close the technical base
Indexing, duplicates, speed and structured data, so new pages enter search instead of getting lost in technical errors.
- 03
Lock in the result
Content, links and reputation (SERM) as an ongoing system, not a one-off campaign.
PROCESS
Three steps from audit to scale
Step 2: Building the growth architecture
VECTOR IT
Search Console setup, a multilingual sitemap for faster indexing, clean URLs, a separate H1 for each category, a correct robots.txt, filter pages closed from indexing, structured data, faster pages and a redirect to the homepage for removed products.
VECTOR MARKETING
The category tree grew by 50%: second and third levels, plus a separate branch for the popular query cluster. Each new category page targets its own query.
VECTOR CONTENT
A blog on porcelain care and history, plus pages for new collections and long-tail queries. Product descriptions were filled in, and collection items are shown inside the articles.
Step 3: Scaling and control
We repeated the niche and competitor analysis, collected German and English semantics, and wrote heading systems for categories, products and images. Link building and reputation work (SERM) now run continuously.
Stage result:
42 queries in the top 3, 68 queries in the top 10, and visibility up 600% from the start.
A site people find in search
The store gained a stable organic channel: visibility up 600% and 68 queries in the top 10, without paying for every click each month.
- +600%
- Search visibility
- 42
- Queries in the top 3
- 5800
- Impressions per day
- 220
- Clicks per day
REVIEW
Life after system implementation
Life after the system changed: there is time for strategy and confidence in the result. We no longer put out fires — we manage growth.
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THE FINAL STEP TOWARD A SYSTEMYour business could be
Your business could be
the next one on this list
Start with a free 30-minute Clarity Session.