An account set up at random
Ads were launched in-house or with a freelancer, campaigns run on default settings, and conversions are not tracked or counted wrong.
Google Ads
Google Ads that pays for itself
We build your Google Ads account from unit economics. Every campaign has its own role in the funnel and its own payback target.
Smart bidding drains budget
Campaigns on automated bidding spend more and more, while the algorithm learns from false conversions and brings the wrong customers.
An account without a system
Dozens of campaigns of different types compete for the same queries, and nobody measures each one's contribution to sales.
Account audit or build: campaign structure mapped to funnel stages
Search, Shopping, Performance Max, Display Network, YouTube
Conversions in GA4 and Google Tag Manager with sales value
Offline conversion import from CRM so algorithms learn from deals
Ads, creatives and hypothesis tests under one plan
Weekly optimization of bids, queries, audiences and budget
Looker Studio dashboard: spend, revenue, ROAS and customer cost
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 business days
[ 03 ]first 30 days of work
[ 04 ]ongoing, monthly cycle
From request to result
[ 01 ]free · 30 minClarity Session
We review your account and unit economics: what you can pay per customer and where budget leaks. You leave with a loss map. No sales pitch.
[ 02 ]14 business daysAudit and strategy
We analyze the account, analytics and competitors. You get a new campaign structure and a launch plan.
[ 03 ]first 30 days of workRebuild and learning
We set up conversions, rebuild campaigns and let the algorithms learn from the right data.
[ 04 ]ongoing, monthly cycleOptimization and growth
Tests, budget shifts and scaling of profitable campaigns. Every month we check ROAS and customer cost against plan.
Frequently asked questions
and answers
Google Ads or Meta Ads: which should we choose?+
It depends on whether people search for your product. Google Ads works with existing demand: the person is already typing a query and comparing options. Meta Ads creates demand: it shows the product to people who haven't searched yet. For products with active search we usually start with Google, for new products and impulse purchases with Meta. Often the channels work together.
Why send CRM data to Google Ads?+
So the algorithm learns from real sales rather than submitted forms. Without it, Google optimizes campaigns for any lead, including spam and irrelevant inquiries. Offline conversion import lets ads reach people similar to those who actually bought.
Will Performance Max replace all other campaigns?+
No. Performance Max finds conversions well across all Google networks, but gives little control over queries and placements. For most businesses a combination works better: Search campaigns for key queries and Performance Max for reach. We set the ratio based on your account data.
Do you work in our account or yours?+
In yours. The account, history, audiences and data remain your property. We get access for the duration of our work together, and if it ends, you keep all accumulated statistics and settings.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
