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Banner Advertising
Banner Advertising

Banners people notice and click

We design banners and place them where your audience is. We test several variants instead of relying on one layout.

WHO IT IS FOR
Early stage

No ready creatives

You need ads, but there are no banners, or just one layout that isn't adapted to different formats and placement sizes.

Growth stage

Banners don't get clicks

Ads are being shown, but CTR is low, creatives are the same for every audience and haven't been refreshed for months.

Scale stage

Remarketing annoys customers

The same banners have followed site visitors for months, frequency is sky-high, and remarketing conversion keeps falling.

WHAT IS INCLUDED
Creative concept and banner copy for each audience segment
Responsive and static banners in all main Google formats
Animated HTML5 banners for campaigns that need attention
Google Display Network campaigns with audience and placement selection
Dynamic remarketing with the products a user viewed
Creative A/B tests and regular refreshes so banners don't wear out
Creative-level report: impressions, CTR, conversions, cost per result
PROCESS

From request to result

[ 01 ]free · 30 min

Clarity Session

We define the goal: reach, remarketing or sales, and where to find your audience. You leave with a creative brief. No sales pitch.

[ 02 ]14 business days

Creatives and launch

Concept, several banner variants in all formats and campaign setup. The result is live ads.

[ 03 ]first 30 days of work

Testing

We compare creatives and audiences, switch off weak variants and scale the ones that deliver.

[ 04 ]ongoing, monthly cycle

Refresh and growth

We refresh creatives and audiences and control frequency. Every month we compare cost per result with the plan.

Frequently asked questions

and answers

How is banner advertising different from display advertising?+

Banner advertising is a specific format: banners on Google Display Network sites or selected placements. Display advertising is a broader reach strategy that can include banners, YouTube video and Meta ads. If the task is remarketing or presence on specific sites, banners are enough. If you need market awareness, choose display advertising.

Do banners still work when everyone uses ad blockers?+

Yes, but not equally for all audiences. Some users do block ads, especially on desktop, but mobile traffic and many Display Network sites remain reachable. The key is not to expect instant sales from a cold audience: banners work best for remarketing and awareness.

Do you design the banners or use our design?+

Both options work. If you have brand guidelines and a designer, we adapt your layouts to the formats and write briefs for new variants. If not, we create the creatives ourselves within your brand style.

How often should banners be refreshed?+

It depends on audience size and impression frequency. When the same person sees a banner many times, CTR drops and the ad starts to irritate. We track frequency and click-through rate and refresh creatives as soon as metrics start to slip, not on a calendar.

THE FINAL STEP TOWARD A SYSTEM

Ready to turn growth
into predictability?

Start with a free 30-minute Clarity Session.