First automated campaign
Google recommends launching Performance Max, but it's unclear which data the algorithm needs so it doesn't waste the budget learning for nothing.
Performance Max
An algorithm that learns from sales
We set up Performance Max on real sales, not clicks. We set the signals and the limits the algorithm works within.
PMax takes the whole budget
The campaign spends most of the budget and reports conversions, but it's unclear whether these are new customers or people who would have bought anyway.
No view of where the money goes
Performance Max is scaled across several markets or categories, and results can't be split by networks, products and audiences.
Conversion audit: what Google counts and whether it matches sales
Conversion value and offline sales passed from the CRM
Asset groups for product or service categories, with separate creatives
Audience signals: your customers, site visitors, search interests
Exclusions for brand queries and irrelevant placements
Copy, images and video for every Google network format
Report by asset group and product: spend, revenue, ROAS
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 business days
[ 03 ]first 30 days of work
[ 04 ]ongoing, monthly cycle
From request to result
[ 01 ]free · 30 minClarity Session
We check what data the algorithm learns from and whether it counts real sales. You leave with a list of risks. No sales pitch.
[ 02 ]14 business daysAudit and setup
We fix conversions, build asset groups, signals and creatives. The result is a live campaign.
[ 03 ]first 30 days of workLearning
We let the algorithm collect data without sharp changes, watch conversion quality and cut irrelevant impressions.
[ 04 ]ongoing, monthly cycleOptimization and growth
Creative tests, adjustments to profitability targets and budget. Every month we compare PMax revenue with other channels.
Frequently asked questions
and answers
How is Performance Max different from search campaigns?+
A search campaign shows ads for keywords you choose and gives full control over queries. Performance Max decides on its own where and to whom to show ads: Search, YouTube, Gmail, Maps and the Display Network. It is better at finding new customers, but harder to control, so we often keep search campaigns separate for key queries.
Why does PMax show a good ROAS while sales don't grow?+
Most often because of brand traffic and remarketing. The algorithm gladly shows ads to people who already search for your brand or have visited the site, and credits those sales to itself. We exclude brand queries, compare PMax data with total sales and assess the real increment, not the reported numbers.
How long does learning take?+
It depends on conversion volume and budget. While the algorithm collects data, results are unstable, and sharp changes to bids or budget restart learning. That's why in the first weeks we change settings carefully and judge results on a sufficient volume of data.
Does Performance Max fit services, not products?+
Yes, but with caution. Without a product feed the algorithm relies on creatives, audience signals and conversions. If leads are counted without a quality check, the campaign quickly learns to bring spam. For services we always pass data on real deals from the CRM into Google.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
