Your first ad launch
You're launching search ads for the first time and don't know how much you can pay per lead and still stay profitable.
PPC Marketing
Search leads at your target price
We launch PPC campaigns from unit economics. First we calculate the customer cost you can afford, then we set up campaigns.
Budget grows, leads don't
Ad spend rises every month while the number of leads stays flat, and it's unclear which queries eat the budget.
Ads disconnected from sales
Campaigns are optimized for clicks and form fills, but nobody sees which of them lead to payments and which to calls without deals.
Acceptable cost per lead and per customer based on your unit economics
Keyword research with negative keywords and intent-based ad groups
Search campaigns, ads and assets for each group of queries
Remarketing to visitors who left the site without an inquiry
Conversions in GA4 and Google Tag Manager, including calls
Weekly optimization: bids, queries, ads, budget
Monthly report: spend, leads, cost per lead and per customer
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 business days
[ 03 ]first 30 days of work
[ 04 ]ongoing, monthly cycle
From request to result
[ 01 ]free · 30 minClarity Session
We calculate what you can pay per customer and whether search ads pay off in your niche. You leave with a budget frame. No sales pitch.
[ 02 ]14 business daysStrategy and launch
Keywords, campaign structure, ads and analytics. You get live campaigns with conversions set up.
[ 03 ]first 30 days of workLearning and optimization
We collect data, cut irrelevant queries and move budget to the groups with the lowest cost per lead.
[ 04 ]ongoing, monthly cycleScaling
We expand keywords and budget where customer cost stays within plan, and check results against unit economics monthly.
Frequently asked questions
and answers
PPC or SEO: where should we start?+
It depends on how long you can wait. PPC brings leads in the first weeks, but stops when the budget does. SEO takes months to gain momentum, but doesn't depend on daily spend. Often the best approach is to launch ads first and run SEO in parallel, using ad data about the queries that convert.
How is this service different from Google Ads?+
PPC marketing covers search campaigns and remarketing: ads shown to people who are already searching for your product. Our Google Ads service covers the whole account: Search, Shopping, Performance Max, the Display Network and YouTube. If you need leads specifically from search, PPC marketing is enough.
What is the minimum budget?+
It depends on the cost per click in your niche and your cost per lead. The budget must be large enough for campaigns to collect data for optimization, otherwise conclusions will be random. We calculate it in the Clarity Session from real niche data, not a template number.
Do you guarantee a number of leads?+
No. The number of leads depends not only on ads but also on the website, the offer, pricing and seasonality. We are responsible for quality setup, transparent reporting and making sure the budget goes to queries with the best customer cost. We give a forecast after the first weeks, once real data comes in.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
