The feed fails review
Products get disapproved in Merchant Center because of feed errors, so ads show only part of the range or don't launch at all.
Google Shopping Ads
Product ads built on margin
We set up Google Shopping around product margin. Budget goes to the items that earn money, not only to the ones that sell.
Revenue grows, profit doesn't
Campaigns bring sales, but the budget goes to cheap or low-margin products, and almost no profit is left after ad spend.
Thousands of items in one campaign
A large range sits in a single campaign, bestsellers take the whole budget, and new arrivals and the long tail get no impressions.
Feed audit and setup in Google Merchant Center without disapprovals
Product titles, descriptions and attributes optimized for search queries
Product segmentation by margin, price and sell-through rate
Shopping and Performance Max campaign structure by product segment
Sales tracking with order value in GA4
Weekly optimization of bids, negative keywords and budget allocation
Report by category and product: spend, revenue, ROAS, margin
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 business days
[ 03 ]first 30 days of work
[ 04 ]ongoing, monthly cycle
From request to result
[ 01 ]free · 30 minClarity Session
We review your range, margins and current campaigns. You leave with a list of products worth advertising first. No sales pitch.
[ 02 ]14 business daysFeed and structure
We fix the feed, segment the range and build the campaign structure. The result is live campaigns.
[ 03 ]first 30 days of workLearning and optimization
We collect product-level data, cut loss-making items and shift budget to high-margin segments.
[ 04 ]ongoing, monthly cycleScaling
We expand the advertised range, test prices and promotions, and check ROAS and margin against plan monthly.
Frequently asked questions
and answers
Google Shopping or Performance Max?+
It depends on your range and data. Standard Shopping campaigns give more control over queries and bids, Performance Max gives broader reach across all Google networks but less transparency. For stores with a large range we often combine both formats for different product segments. The choice is based on your account data.
Why does feed quality matter so much?+
Because Google Shopping has no keywords: Google decides which queries to show a product for based on feed data. Weak titles and incomplete attributes mean fewer impressions and irrelevant traffic. Feed optimization often has a bigger effect than changing bids.
We sell on marketplaces. Do we need Shopping?+
It depends on the economics. Shopping brings buyers to your own site, with no marketplace commission and the customer staying in your database. But you need a site that converts and a traffic budget. We compare the cost of a sale in both channels during the Clarity Session and recommend a split.
How many products do we need for Shopping to make sense?+
There is no hard minimum. What matters more is that products have a competitive price, search demand and enough margin to pay for the click. Even a few dozen items can perform well if they are the right ones.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
