Boosted posts instead of ads
Ads are launched with the Boost button on a phone, results are measured in likes, and nobody knows what one customer costs.
Meta Ads
Sales from Instagram, not likes
We run Meta ads from unit economics. Creatives are tested systematically, and we scale only what pays off.
Creatives burn out in a week
Campaigns work for a few days, then cost per result jumps, and there are no new creatives ready for testing.
Scale breaks profitability
As soon as the budget grows, customer cost goes beyond your unit economics, and the account doesn't show why.
Acceptable customer cost calculated from your unit economics
Meta Pixel and Conversions API setup for accurate tracking
Campaign structure for cold, warm and hot audiences
Creative strategy: hypotheses, video scripts, static layouts
Systematic creative and audience tests with documented results
Weekly budget optimization across campaigns and creatives
Report: spend, sales, ROAS and customer cost for each campaign
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 business days
[ 03 ]first 30 days of work
[ 04 ]ongoing, monthly cycle
From request to result
[ 01 ]free · 30 minClarity Session
We calculate what you can pay per customer and whether your product fits Meta. You leave with a budget frame. No sales pitch.
[ 02 ]14 business daysAnalytics and creatives
We set up Pixel and Conversions API, build the campaign structure and the first creative pack for testing.
[ 03 ]first 30 days of workTesting
We test creatives and audiences, cut weak combinations and find those that keep customer cost within plan.
[ 04 ]ongoing, monthly cycleScaling
New creatives every month and gradual budget growth, checked against your unit economics.
Frequently asked questions
and answers
How are Meta Ads different from SMM?+
SMM means running brand pages: content, community, communication with the audience. Meta Ads are paid campaigns aimed at sales or leads, shown to people whether or not they follow you. SMM builds trust, ads bring new customers. Each works on its own, but together the effect is stronger.
Why Conversions API if we already have the Pixel?+
Because the Pixel loses part of the data to ad blockers, browser settings and iOS restrictions. Conversions API sends events directly from the server, so Meta sees more real purchases and trains the algorithm better. Without it, campaigns optimize on incomplete data.
How many creatives do we need to start?+
Enough to test several different hypotheses, not variations of one layout. In Meta the creative is the main targeting lever: the algorithm finds the audience for the message itself. That's why we plan regular creative refreshes from the first month, not one pack per quarter.
Do you guarantee ROAS?+
No. ROAS depends on the product, price, website, season and competition, not only on settings. We are responsible for clean analytics, systematic testing and transparent reporting. We give a forecast after the first weeks, once real data on your product comes in.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
