Channels picked at random
Ads are launched where friends recommend or competitors are active, the budget is scattered, and nobody knows what actually works.
Marketing Strategy
Marketing as a managed system
We build the strategy from unit economics. Channels and budget are chosen by what a customer costs and what they bring.
Growth gets more expensive
The business is growing, but customer cost is rising faster than revenue, and marketing turns into an uncontrolled cost line.
Channels with no shared logic
Several contractors run different channels, each reports its own metrics, and nobody sees the full picture.
Unit economics: customer cost, customer value, allowable spend
Audience and segment analysis: who buys, why and how they decide
Positioning and key messages for each segment
Competitor analysis: channels, messages, ads
Channel choice and budget split with a result forecast
Metrics system and a Looker Studio dashboard
Launch roadmap with priorities for the quarter
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 business days
[ 03 ]first 30 days of work
[ 04 ]ongoing, monthly cycle
From request to result
[ 01 ]free · 30 minClarity Session
We look at where customers come from and what they cost. You leave with a map of what already works and what doesn't. No sales pitch.
[ 02 ]14 business daysResearch
Unit economics, audience, competitors and analytics. The result is a diagnosis of the current marketing.
[ 03 ]first 30 days of workStrategy
Positioning, channels, budget and metrics. You get a strategy with a roadmap for the quarter.
[ 04 ]ongoing, monthly cycleSupport
We track execution, analyze the metrics and adjust the strategy every month based on the data.
Frequently asked questions
and answers
How is a strategy different from a consultation?+
A consultation answers a specific question: which channel to choose, how to assess a contractor, what to do about a drop in leads. A strategy is the full system: unit economics, audience, positioning, channels, budget and metrics. If there is one question, a consultation is enough; if marketing needs to be built or rebuilt, you need a strategy.
Do you implement the strategy yourselves?+
We can, but we don't have to. The strategy is written so your team or other contractors can implement it. If you need execution, individual channels can be handed to the relevant GVSPACE teams: SEO, advertising, SMM.
Why calculate unit economics before marketing?+
Because without it you can't tell whether ads earn money or only spend it. If you don't know what a customer brings over the whole relationship, you either overpay for acquisition or drop channels that actually pay off. Unit economics is the basis of every budget decision.
What if we don't have data for the calculations?+
We start with what exists: the CRM, ad accounts, financial reports, even spreadsheets. If data is scarce, we calculate on assumptions and record which data you need to start collecting. The strategy is refined as soon as real numbers appear.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
