Dozens of channels and accounts
Ads run across many platforms, countries or brands, and the data does not add up.
Funnel.io
A platform for collecting, storing and normalizing marketing data. We choose it when there are so many channels and accounts that each report means reconciling.
WHY WE CHOOSE THIS
Every platform has its own metric names, currencies and time zones. Funnel.io puts data into one language before it reaches reports, so channels can finally be compared fairly.
Mixed currencies and campaign names
Budgets are kept in several currencies, and campaigns are named differently in each ad account.
Data needs one version of truth
Marketing, finance and leadership must see the same numbers across different tools.
Combining spend from all channels
Automatic collection of spend and results from ad platforms into one table.
Data normalization
Rules for campaign names, currencies and metrics so data from different sources can be joined.
Sending data to BI
Exporting prepared data to BigQuery, Looker Studio or Power BI.
Multi-brand reporting
A shared report structure for several brands, markets or business units.
SERVICES FOR THIS TECHNOLOGY
CASE FOR THIS TECHNOLOGYAll cases
OCTOBER 2026SERVICES / MARKETINGA growth system for Inter-Visa
80 conversions for 24K UAH: Google Ads for jobs abroad on a site not ready for ads.
Let’s discuss the project in person
Start with clarity, not spending
Book a Clarity Session—a 30-minute review of your marketing. You will receive a map of bottlenecks and a clear understanding of the next steps.
Clarity first. Then — managed and systematic growth.
REVIEWS
All reviewsAre clients satisfied?
GVSPACE helped us build a consistent presence for EdPlit Polska on social media. The team took responsibility for managing our Instagram, creating content, and developing the account. I especially appreciate their responsibility, independence in their work, and understanding of the specifics of our business. I am satisfied with the results of our cooperation and can recommend the team as a reliable partner.
Mykola SmykovskyCEO / EdPlit PolskaGVSPACE brought a fresh, creative approach to GARANT’s brand communication, turning a simple message about value into an engaging advertising campaign.
Oleksii DybkoCEO / Garant MoneyTECHNOLOGY FOUNDATION
Other technologies in our stack
Why Funnel.io and not Supermetrics?+
It depends on scale. Supermetrics handles moving data into reports well. Funnel.io is needed when there are many sources and the data needs processing: common naming rules, currency conversion, history storage. For small budgets it is usually overkill.
Is Funnel.io right for a small business?+
Mostly no. With two or three channels, native connectors or Supermetrics are cheaper. Funnel.io pays off when manual data reconciliation already costs the team noticeable time. We assess this in the Clarity Session.
How long does implementation take?+
It depends on the number of sources and how orderly your campaign names are. Connecting platforms is quick; most of the time goes into agreeing normalization rules with your team.
Will we depend on the agency?+
No. The account and data belong to you, we document the normalization rules, and your team can maintain the system on its own.
Channels can only be compared when they are counted the same way.
At GVSPACE we use Funnel.io for companies with many ad channels, accounts and markets. We connect the sources, agree on naming rules for campaigns, currencies and metrics, and set up the transfer of normalized data to BigQuery, Looker Studio or Power BI. That way marketing, finance and leadership work with one version of the numbers, and budget allocation across channels rests on comparable data.