A logo, and no materials
The sign is approved, while the deck, the letter and the site are assembled from scratch each time. Each piece looks like another company.
Corporate style
The same look on every material
We assemble the materials, colors, type and rules of use. Naming and a product design system are not part of this.
The materials have drifted apart
There are more pieces, and colors and type keep shifting. Customers recognize the logo and not the brand around it.
Each contractor draws their own
Several teams make decks, packaging and templates. Without rules of use the same look cannot be held.
Colors: the palette and which combinations are allowed
Type: faces for headings and text, and how they are set
Materials: the key layouts the style has to hold on
Sign rules: how to place it and what to avoid
Rules of use: a document someone else can build from
Files: layouts in Figma and sources in Illustrator
PROCESS
[ 01 ]free · 30 min
[ 02 ]depends on scope
[ 03 ]after file delivery
From request to result
[ 01 ]free · 30 minClarity Session
We look at where the look already drifts and what must stay recognizable. You leave with the list of materials. No sales pitch.
[ 02 ]depends on scopeStyle
Colors, type and the key materials. The result is rules that keep the look the same from one piece to the next.
[ 03 ]after file deliveryHandoff
We hand over the document and the files and walk through them with the people who will make the next materials.
Frequently asked questions
and answers
Does corporate style replace a design system?+
No. Corporate style sets the look of materials: colors, type, rules of use. A design system assembles the components of a digital interface. Naming is out of scope too: we do not invent a company or product name here.
Do we need a style if the logo exists?+
It depends. If the sign exists and every new piece looks different, that is what the style is for. If you do not need materials yet, identity is enough. We do not draw materials in reserve.
Does this include print-ready files?+
It depends on the material. We build the rules and the key layouts that hold the look. Files for a print shop are agreed separately, and only if that material is in the scope.
Can our designer continue without you?+
Yes. The rules of use are built for that: palette, type, sign rules and examples of materials. Questions the document does not answer show up immediately, not on the tenth layout.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
