The process has many conditions
Leads must be routed by region, product or deal size, and data checked before it is passed on.
Make
Visual automation, formerly Integromat: scenarios with branching, filters and data processing. We choose it when a process is more than receive and pass on.
WHY WE CHOOSE THIS
Real processes are rarely linear: a lead has to be checked, routed and enriched with data. Make shows the entire process logic as a diagram, so you see it in full and can change it without new code.
Operation volume is high
The automation processes many records a day, and the cost of each operation matters.
A tool with no ready integration
The tool has an API but no ready connector, and building a separate backend is not worth it.
Lead routing
Distributing leads between managers and pipelines by rules with filters and routers.
Order processing
Passing orders between the store, CRM, warehouse and delivery services.
API integrations
HTTP modules for tools without ready connectors and data exchange in JSON.
Data collection for analytics
Regular exports from ad accounts and CRM into spreadsheets or a data warehouse.
CASE FOR THIS TECHNOLOGYAll cases
OCTOBER 2026eСommerce / DEVELOPMENTWe rebuilt e-commerce without stopping sales
Purchase conversion up from 1.4% to 3%: a new platform for 1M+ products with no sales stoppage.
Let’s discuss the project in person
Start with clarity, not spending
Book a Clarity Session—a 30-minute review of your marketing. You will receive a map of bottlenecks and a clear understanding of the next steps.
Clarity first. Then — managed and systematic growth.
REVIEWS
All reviewsAre clients satisfied?
The team took a professional approach to upgrading site, ensuring high-quality project delivery without interrupting the store’s operations.
Nikolay LuchinskyRetail Director / STOREinUATECHNOLOGY FOUNDATION
Other technologies in our stack
Why Make and not Zapier?+
It depends on the scenario. For a simple link between two tools, Zapier is faster. We choose Make when a process has branching, loops and data array processing: the visual editor shows all the logic, and at high operation volumes it often works out cheaper.
Can our team maintain the scenarios?+
Yes. A Make scenario looks like a diagram, so the logic is clear not only to developers. After launch, we hand over scenario documentation and show which rules you can change yourselves and which changes are best agreed with a technical specialist.
Can we build core business processes on Make?+
It depends on the load. Make works well for leads, orders and reporting. If automation becomes the core of the product or must handle large real-time data flows, we recommend a separate backend and keep Make for supporting processes.
A complex process can only be managed when you see it from start to finish.
At GVSPACE, Make automation is the solution for processes with many conditions and data sources. We build scenarios for lead routing, order processing, CRM sync and data collection for analytics, connecting tools through ready modules or APIs. We design every scenario as a clear diagram with error handling, so the client's team sees the process logic and can develop it further.