Ads launched at random
Ads were set up in-house, the budget was spent, and results were measured in likes and views rather than leads.
Targeted Advertising
Social media leads at a clear price
We run targeted ads on Instagram, Facebook and TikTok for leads. Cost per lead is set by your economics, not the market.
Leads, but the wrong ones
Lead forms get filled, but sales managers complain: people don't answer, don't remember applying or have no budget.
One platform, a reach ceiling
All ads run in one account, the audience is burned out, and other networks where your customers are go unused.
Acceptable cost per lead calculated from your economics
Campaigns in Meta Ads Manager and TikTok Ads Manager
Audiences: interests, customer lookalikes, engagement remarketing
Creatives and copy for feed, Stories and Reels
Lead forms with qualifying questions and messaging campaigns
Lead handoff to your CRM and feedback on lead quality
Report: spend, leads, cost and quality of leads
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 business days
[ 03 ]first 30 days of work
[ 04 ]ongoing, monthly cycle
From request to result
[ 01 ]free · 30 minClarity Session
We calculate your acceptable cost per lead and check which networks your audience uses. You leave with a budget frame. No sales pitch.
[ 02 ]14 business daysSetup and creatives
Audiences, creatives, lead forms and CRM handoff. The result is live campaigns.
[ 03 ]first 30 days of workTesting
We test audiences, creatives and lead formats, and cut combinations that bring expensive or poor leads.
[ 04 ]ongoing, monthly cycleScaling
New creatives, wider audiences and platforms. Every month we check lead cost and quality against plan.
Frequently asked questions
and answers
How is targeted advertising different from Meta Ads?+
In focus. Targeted advertising means campaigns across several networks, including TikTok, aimed at leads through lead forms and messages, most often for services and local businesses. Our Meta Ads service focuses on website sales with end-to-end analytics and ROAS, which is critical for online stores.
Why do lead forms bring low-quality leads?+
Because a simple auto-filled form lets people apply in one tap, even without intent to buy. We add qualifying questions, review lead quality together with your sales managers and send that data back to the ad account, so the algorithm looks for people similar to real customers.
What budget do we need to start?+
It depends on cost per lead in your niche and the number of tests. The budget must let the algorithm collect data, otherwise conclusions will be random. We calculate the frame in the Clarity Session from your economics.
Do we need a website for targeted ads?+
Not necessarily. Leads can be collected through lead forms or DMs without visiting a site. But for expensive products a website or landing page increases trust and lead quality. We choose the format for your product.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
