Every post in its own style
Colors, fonts and tone change from post to post, and the brand doesn't stick even with regular followers.
Social Media Branding
A brand people recognize in the feed
We create your brand's visual style and voice for social media. The system works every day, not just in one good post.
The brand outgrew its image
The business has grown, prices and product have changed, but social media still looks like day one and doesn't match the new level.
Several teams, different brands
Different people and contractors create content across several networks, and without shared rules each channel looks like a separate brand.
Audit of your brand image on social media and your competitors'
Social media visual concept based on your brand identity
Templates for posts, Stories, Reels covers and highlights in Figma
Tone of voice: how the brand speaks, writes and replies to customers
Content series: topics and formats that support your positioning
Profile design across all your brand's networks
Guidelines for your team and contractors, with examples
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 business days
[ 03 ]scoped per project
[ 04 ]first 30 days of work
From request to result
[ 01 ]free · 30 minClarity Session
We look at how your brand appears on social media now and how it should be perceived. You leave with a branding brief. No sales pitch.
[ 02 ]14 business daysAudit and concept
Analysis of your image and competitors, visual concept and tone of voice. The result is an approved direction.
[ 03 ]scoped per projectTemplates and guidelines
We create templates, profile designs and guidelines that anyone on your team can follow to make content.
[ 04 ]first 30 days of workRollout
We redesign profiles, launch the first posts in the new style and answer your team's questions.
Frequently asked questions
and answers
How is social media branding different from a content plan?+
Social media branding defines how the brand looks and sounds: visual style, templates, tone. A content plan defines what to post and when. Branding is created once and rarely updated, a content plan is made monthly. Without branding a content plan is executed in different styles, and without a content plan a good style says nothing.
Do we need a logo and brand identity before we start?+
Preferably. Social media branding adapts your identity for social networks rather than creating a brand from scratch. If you don't have a logo or brand identity yet, that is a separate task best solved first, so social media doesn't have to be redesigned later.
Will we be able to create content from the templates ourselves?+
Yes, that's the main goal. Figma templates and guidelines with examples let your SMM manager or designer create posts in a consistent style without us.
How often should social media branding be updated?+
Rarely. The visual system should be updated when positioning, product or audience changes, not to follow fashion. Small template updates can happen more often, but the core must stay recognizable, or your audience stops recognizing you.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
