Footage in, no video out
The shoot is done, and there is still nothing to publish: takes are unsorted, and nobody can say what video they add up to.
Video Editing
The point stays in the cut
We assemble footage for a single business purpose. Shot order and pacing lead the viewer to act, not toward an effect.
Viewers leave at the start
Videos go out, but there is no pacing at the opening, so the point disappears between shots.
Many shoots, uneven logic
Footage arrives often, and each edit starts over with its own logic, so the series never looks like one brand.
Chosen takes: a clear point and acceptable picture quality
Structure: scene order for the site, ads or social
Edit: shot rhythm in Premiere Pro
Sound: speech, music and scene sounds, set to the picture
Simple titles: names, labels and a call to action, no motion graphics
Versions: length, frame and file for each place you publish
Final files: the full video and short versions, ready to publish
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 working days
[ 03 ]depends on volume
[ 04 ]after approval
From request to result
[ 01 ]free · 30 minClarity Session
We look at a sample of the footage and what it must do: what the viewer should grasp. You leave with an edit focus. No sales pitch.
[ 02 ]14 working daysVideo structure
We select takes and lock the scene order. The result is an approved structure before the final cut.
[ 03 ]depends on volumeEdit and versions
We set pacing, sound and simple titles, and cut a version for each placement. The result is a video to review.
[ 04 ]after approvalRevisions and files
We make the agreed changes and deliver the full video and short versions, ready to publish.
Frequently asked questions
and answers
Does video editing include Motion Design?+
No. Editing assembles a video from footage: order, pacing, sound and simple titles. Motion Design is a separate service: animated graphics and titles that were not in the shoot. If you need graphics, they are made separately and we place the finished files into the cut.
Is color grading part of the edit?+
No. The edit assembles the film: order, pacing, sound and plain titles, without a color grade and without animated graphics. If the film must be delivered with color and graphics together, that is post-production.
Do we need a script before the edit starts?+
It depends on the job. Ads and product explanations need a script or a clear brief, or the cut becomes attractive shots that ask nothing of the viewer. For an interview we can find the structure in the footage if it is clear what the video is for.
Can we send footage before the takes are chosen?+
Yes. Selecting takes is part of the work: we keep shots with a clear point and acceptable quality. We need the source files and what the video is for. If the shoot includes facts that are easy to mix up, someone on your side has to confirm them.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
