No brand graphics on the video
Footage goes out as it was shot: no labels, diagrams or brand mark, so it is unclear who is speaking and what the point is.
Motion Design
Graphics people recognize on screen
We make animated graphics and titles the video needs. The look stays recognizable, and motion explains rather than decorates.
Every video in a new style
Graphics show up, but type, labels and the logo change every time, and the series is not recognizable as one brand.
Many videos, no shared system
Video goes out often, on different placements, and the graphics are drawn again each time, so the work drags on and the look drifts.
Brief: what the graphics explain in the video and where they sit
Motion style: type, color, labels and logo as one set
Titles: names, roles, a call to action and a closing frame
Diagrams and figures: animated charts and icons, no characters
Animation: After Effects, from vectors built in Illustrator
Transparent files: graphics that can be placed into the edit
Style rules: so the next videos look the same
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 working days
[ 03 ]depends on volume
[ 04 ]after approval
From request to result
[ 01 ]free · 30 minClarity Session
We look at the video or the brand and define what the graphics must explain. You leave with a frame for the style. No sales pitch.
[ 02 ]14 working daysStyle and scenes
We set the motion style and the list of graphics by scene. The result is an approved direction before animation.
[ 03 ]depends on volumeAnimation
We animate titles, diagrams and the logo in After Effects. The result is graphics ready for review.
[ 04 ]after approvalFiles and rules
We apply the changes and deliver transparent files plus short rules, so the style can be repeated.
Frequently asked questions
and answers
Does Motion Design replace 2D Animation?+
No. Motion Design is animated graphics and titles: labels, a logo, diagrams. 2D Animation is a separate service with characters or an explainer in which drawn figures act. A story with a character is 2D Animation.
Do you build scenes in volume inside Motion Design?+
No. Scenes and products in volume are 3D Animation. Here the graphics stay flat: titles, icons, diagrams, a logo. If a product must be shown from several sides, in volume, that is another service.
Do you assemble a video from footage?+
No. We make graphics and titles, not an edit of a shoot. If the video is based on footage, video editing is separate, and the finished graphic files go into that cut.
Can the same style continue on later videos?+
Yes. With the files you get short rules: type, labels, logo, and how things move. The next video does not need to be invented again if the graphics serve the same purpose.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
