A campaign and no film
The launch or the offer is already on the plan, and nothing on screen explains the proposition.
Promotional Videos
A film that holds the campaign message
We build one film for a campaign: the message, the script and versions for placements. This is not a series for a YouTube channel.
The film misses the campaign
The video looks tidy, but the viewer never catches the offer, so neither the site nor the ads use it.
One offer, many screens
The campaign goes out in several places at once, and without separate versions each placement retells it in its own way.
Message: what the viewer must understand and do
Script: opening, proof, offer and a call to action
Storyboard: the key frames for the script
Versions: cuts for this campaign's placements
End frame: the offer and the next step
Acceptance: the film holds the campaign message
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 working days
[ 03 ]depends on scope
From request to result
[ 01 ]free · 30 minClarity Session
We agree which offer the campaign must carry and where the film will run. You leave with the scope of the film. No sales pitch.
[ 02 ]14 working daysFilm script
Message, script and storyboard. The result is an agreed base we assemble the film from.
[ 03 ]depends on scopeCampaign versions
We deliver the film and the versions for placements. This is one campaign film, not a series of channel episodes.
Frequently asked questions
and answers
Is this a video series for a YouTube channel?+
No. A promotional video is one film for a campaign: the message, the script and versions for placements. YouTube videos are standalone channel films: reviews and explainers. A YouTube show is a recurring program with hosts. Here the viewer has to understand this campaign's offer.
Can the same film run on the site and in ads?+
Yes, when it is the same viewers and the same offer. We cut versions for the campaign's placements from the start, because a site and an ad hold attention for different lengths of time. We do not turn that into a series for the channel.
Do you shoot this film yourselves?+
It depends on whether footage already exists. If the footage covers the script, we build the film from it. If there is no footage, the shoot is organized as video production, and this service stays about the campaign message and the film versions.
Do you guarantee sales from the film?+
No. The film carries the campaign offer to the people who see it. How many people see it depends on placement and ads, and those are other services. We are accountable for a clear offer and a clear next step inside the film.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
