No reason to come back
Someone took one step and disappeared. A discount does not build a habit. You need a rule that makes the next step worth taking.
Gamification
Game rules tied to a business job
We build game rules into a campaign or a product. This is not game development and not a quiz for leads.
Points, but the same behavior
Points are awarded, yet the target action does not happen more often. You need a mechanic with a clear aim, not a points table.
Campaign games that do not add up
Contests, points and levels live apart. You need shared rules and a way to see whether people play by them.
Target action: what a person should do
Rules: points, levels or a challenge
Path: from the first step to the reward
Boundary: not a game product and not a lead quiz
Prototype: the mechanic mapped in Figma
Measurement: the target action, not mere entry
Team brief: how to run the mechanic after
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 working days
[ 03 ]after approval
From request to result
[ 01 ]free · 30 minClarity Session
We look at which action should repeat and why a discount or a contest is not enough. You leave with a focus for the rules. No sales pitch.
[ 02 ]14 working daysRules
The aim, points or levels, the path and how it is measured. The result is an agreed set of rules before launch.
[ 03 ]after approvalHandover
We give the mechanic brief to the team that will run it and answer questions about the rules.
Frequently asked questions
and answers
Is this game development or a lead quiz?+
No. We do not build a game as its own product here. A quiz where someone answers in order to become a lead is a different service. Gamification puts rules inside a campaign or an existing product so a repeat action changes.
Do we need a separate app?+
It depends. The rules can live in a campaign, on the site or in a program you already have. A new app is not a condition for starting.
Does this replace a loyalty program?+
No. If a program already exists, we look at why points do not change behavior and write rules for the target action. We do not invent the discount model.
Do you guarantee repeat purchases?+
No. People's behavior cannot be guaranteed. We guarantee agreed rules, a clear target action and a way to see whether people play by those rules.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
