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Supermetrics

A connector service that moves data from marketing platforms into Google Sheets, Looker Studio or BigQuery. We choose it when reports must update themselves.

WHY WE CHOOSE THIS

A marketer copying numbers from ad accounts into a spreadsheet has no time to analyze them. The connector takes over the routine and removes manual errors, so the team can focus on decisions.

WHEN WE CHOOSE THIS TECHNOLOGY
TRIGGER 1

Hours spent on weekly reports

The team manually combines spend and results from several ad accounts, and the report is always late.

TRIGGER 2

No native connection exists

You need Meta, LinkedIn or TikTok data in Looker Studio, and Google has no standard connectors for them.

TRIGGER 3

The team is used to spreadsheets

The business works in Google Sheets or Excel and does not want to move to a separate BI system.

HOW WE APPLY IT
01

Looker Studio dashboards

Direct data sources from ad platforms that are missing among the native connectors.

02

Google Sheets reports

Scheduled automatic spreadsheet refreshes for teams that work in spreadsheets.

03

Loading data into BigQuery

Regular transfer of ad account data into the warehouse for end-to-end analytics.

04

Reports for multiple projects

The same report structure across different ad accounts and brands.

SERVICES FOR THIS TECHNOLOGY
Digital Marketing ConsultingCROMarketing Strategy
CASE FOR THIS TECHNOLOGYAll cases
80CV (Conversions)
10,3KClicks
24K UAHAd Spend

Let’s discuss the project in person

Start with clarity, not spending

Book a Clarity Session—a 30-minute review of your marketing. You will receive a map of bottlenecks and a clear understanding of the next steps.

Supermetrics
FOUNDERVasyl Horaichuk

Clarity first. Then — managed and systematic growth.

  • BUSINESS STRATEGY
  • SYSTEMATIC SCALING
  • DIGITAL TRANSFORMATION
REVIEWS

Are clients satisfied?

All reviews

GVSPACE helped us build a consistent presence for EdPlit Polska on social media. The team took responsibility for managing our Instagram, creating content, and developing the account. I especially appreciate their responsibility, independence in their work, and understanding of the specifics of our business. I am satisfied with the results of our cooperation and can recommend the team as a reliable partner.

SupermetricsMykola SmykovskyCEO / EdPlit Polska

GVSPACE brought a fresh, creative approach to GARANT’s brand communication, turning a simple message about value into an engaging advertising campaign.

SupermetricsOleksii DybkoCEO / Garant Money
TECHNOLOGY FOUNDATION

Other technologies in our stack

Frequently asked questions

and answers to them

Ask a question
How much does Supermetrics cost?+

It depends on the number of sources, accounts and the export destination. It is a paid subscription, so we first check whether free native connectors can do the job, and recommend Supermetrics only when it really saves time.

Why Supermetrics and not Funnel.io?+

It depends on scale. Supermetrics is easier to connect to spreadsheets and Looker Studio and suits reporting for small and mid-sized teams. We recommend Funnel.io when there are many sources and the data needs normalizing before analysis.

Can we do without a connector?+

Yes, if you only advertise on Google Ads and build reports in Looker Studio. With more channels, manual reporting usually costs more than the subscription.

Will the reports update on their own?+

Yes. We set up scheduled refreshes, and data in spreadsheets or dashboards comes in without the team's involvement.

A marketer's time is worth more than copying numbers between tabs.

At GVSPACE we use Supermetrics as the bridge between ad platforms and reporting. We set up exports from Google Ads, Meta, LinkedIn and other ad accounts into Google Sheets, Looker Studio or BigQuery, and align metric and campaign names so data from different sources can be compared. The result is reports that update themselves and a team that discusses decisions instead of reconciling numbers.