The company runs on Microsoft 365
The team already lives in Excel, Teams and SharePoint, and reports should sit there too, with the same access rights.
Power BI
Microsoft's BI platform for data modeling and interactive reports. We choose it when marketing numbers need to be tied to sales, margin and finance.
WHY WE CHOOSE THIS
Marketing counts leads, finance counts money, and the numbers rarely match. A shared data model turns them into one version of the truth to measure real channel payback.
You need margin, not lead counts
Budget decisions are made on profit, so marketing has to be linked to the CRM, accounting and cost of goods.
Many sources and complex logic
There is a lot of data from different systems, and metrics follow rules that do not fit into a simple dashboard.
End-to-end marketing analytics
Models that link ad spend to CRM deals and actual revenue.
Reporting for leadership
A few pages of key metrics with drill-down to channel, region or sales manager.
Sales and funnel analytics
Conversion between deal stages, sales cycle length, sales team results.
Automating Excel reports
Moving manual spreadsheets into Power Query so data refreshes on a schedule.
SERVICES FOR THIS TECHNOLOGY
CASE FOR THIS TECHNOLOGYAll cases
OCTOBER 2026SERVICES / MARKETINGA growth system for Inter-Visa
80 conversions for 24K UAH: Google Ads for jobs abroad on a site not ready for ads.
Let’s discuss the project in person
Start with clarity, not spending
Book a Clarity Session—a 30-minute review of your marketing. You will receive a map of bottlenecks and a clear understanding of the next steps.
Clarity first. Then — managed and systematic growth.
REVIEWS
All reviewsAre clients satisfied?
GVSPACE helped us build a consistent presence for EdPlit Polska on social media. The team took responsibility for managing our Instagram, creating content, and developing the account. I especially appreciate their responsibility, independence in their work, and understanding of the specifics of our business. I am satisfied with the results of our cooperation and can recommend the team as a reliable partner.
Mykola SmykovskyCEO / EdPlit PolskaGVSPACE brought a fresh, creative approach to GARANT’s brand communication, turning a simple message about value into an engaging advertising campaign.
Oleksii DybkoCEO / Garant MoneyTECHNOLOGY FOUNDATION
Other technologies in our stack
Why Power BI and not Looker Studio?+
It depends on the task. Looker Studio is faster for marketing dashboards built on Google data. We choose Power BI when many systems need to be combined, calculations are complex and the company works in the Microsoft ecosystem.
Do we need paid licenses?+
It depends on how you share reports. Power BI Desktop for building reports is free, while shared team access usually requires paid licenses. We match the licensing model to the number of users.
How long does implementation take?+
It depends on the number of sources and the quality of the data. Most of the time goes not into visuals but into agreeing on metrics and cleaning data. That is why we start with the list of decisions the report has to support.
Will the team be able to work with the reports on its own?+
Yes. The reports are interactive: filters, drill-down, export to Excel. We hand over documentation of the metric logic so the team understands where every number comes from.
Marketing that cannot see margin optimizes the wrong numbers.
Power BI implementation at GVSPACE starts with agreeing on metrics: what counts as a lead, a sale and profit, and which system each number comes from. Then we connect ad accounts, the CRM, accounting systems and Excel, and build the data model and leadership reports. We choose Power BI for companies in the Microsoft ecosystem and for cases where marketing analytics has to be tied to finance to measure channel payback in real money.