Speed affects rankings
The project competes in search, and Core Web Vitals need to meet Google's requirements.
A Google service that rates speed and Core Web Vitals from user data. We choose it when speed must meet search requirements, since it affects rankings.
Site speed is judged by Google itself, which sets the rankings. PageSpeed Insights shows Core Web Vitals based on real users, so we optimize for search criteria, not tests on an empty page.
The project competes in search, and Core Web Vitals need to meet Google's requirements.
Most of the audience comes from phones, where slow loading directly costs leads.
You need a speed assessment in Google's terms before optimization and to confirm results.
We review Google's real-user metrics to see where the site fails.
From the service's recommendations we pick changes with the biggest speed impact.
We optimize the mobile version, where scores are usually weakest and traffic is highest.
We recheck pages after the work to confirm the gain in Google's terms.

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Lighthouse runs a lab test in controlled conditions, while PageSpeed Insights adds real-user data from Chrome and shows how the site performs in practice. For an assessment in Google's terms we use PageSpeed, and Lighthouse for detailed diagnostics during development.
Yes, it is a confirmed ranking factor through Core Web Vitals. Speed isn't more important than content, but all else being equal a slow site loses, especially on mobile, so we bring the metrics up to standard.
That happens because of varying loading conditions and real-user data that keeps updating. So we look not at a one-off score but at stable Core Web Vitals over time.
No. The goal is to bring key metrics up to Google's standard and make the site fast for users. Sometimes third-party scripts or project specifics prevent a maximum score, and we focus on the real effect.
Working with PageSpeed Insights at GVSPACE means optimizing speed by Google's own criteria: the service rates Core Web Vitals on real-user data, so we see how the site performs in practice, not just in a test. We use PageSpeed Insights for sites that compete in organic search and have a lot of mobile traffic, combining it with Lighthouse and GTmetrix to bring speed up to search requirements, support rankings and avoid losing leads to slow loading.