Meta ads are a key channel
A large share of sales comes from Facebook and Instagram, and optimization quality directly affects payback.
Meta Pixel / Conversions API
The pixel records browser events, Conversions API sends them from the server. We combine both in every Meta ads project, as the pixel misses some conversions.
WHY WE CHOOSE THIS
When some purchases never reach Meta, the algorithm targets the wrong people and budget goes to weak traffic. Server events fill in what the browser loses, so optimization rests on fuller data.
Meta reports differ from the CRM
Ads Manager shows one number of purchases, the store or CRM another, and it is unclear which to trust.
The sale closes off the website
The deal closes on a call or in the CRM, and that event must return to Meta as a conversion.
Online stores
Product view, cart and purchase events from browser and server with order parameters.
Lead generation for services
Sending qualified leads from the CRM so ads optimize for real customers.
Server-side GTM container
Sending events to Conversions API via server-side Google Tag Manager without rebuilding the site.
Store platform integrations
Official Shopify or WooCommerce integrations when they cover the events you need.
SERVICES FOR THIS TECHNOLOGY
CASE FOR THIS TECHNOLOGYAll cases
OCTOBER 2026SERVICES / MARKETINGA growth system for Inter-Visa
80 conversions for 24K UAH: Google Ads for jobs abroad on a site not ready for ads.
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Start with clarity, not spending
Book a Clarity Session—a 30-minute review of your marketing. You will receive a map of bottlenecks and a clear understanding of the next steps.
Clarity first. Then — managed and systematic growth.
REVIEWS
All reviewsAre clients satisfied?
GVSPACE helped us build a consistent presence for EdPlit Polska on social media. The team took responsibility for managing our Instagram, creating content, and developing the account. I especially appreciate their responsibility, independence in their work, and understanding of the specifics of our business. I am satisfied with the results of our cooperation and can recommend the team as a reliable partner.
Mykola SmykovskyCEO / EdPlit PolskaGVSPACE brought a fresh, creative approach to GARANT’s brand communication, turning a simple message about value into an engaging advertising campaign.
Oleksii DybkoCEO / Garant MoneyTECHNOLOGY FOUNDATION
Other technologies in our stack
Is the pixel enough without Conversions API?+
No, not for active advertising. Browsers fail to send some events because of ad blockers, cookie restrictions and privacy settings. Conversions API sends the same events from the server, and deduplication by event ID keeps a purchase from being counted twice.
Is it safe to send customer data to Meta?+
Yes, when set up correctly. Email and phone are hashed before sending, and we pass only the events and parameters needed for optimization. User consent to tracking is handled in line with the site's privacy policy.
How long does setup take?+
It depends on the website platform. Stores on popular platforms often only need the official integration, while custom-built sites or sales closed in a CRM need dedicated server-side event transfer. We estimate the scope after auditing your current tracking.
The algorithm learns from what you feed it, so we start with the data.
Meta Pixel and Conversions API setup at GVSPACE starts with an audit: which events are already sent, whether they match store or CRM data and where conversions get lost. Then we set up browser and server events with deduplication, order parameters and offline sales from the CRM. Correct tracking makes Facebook and Instagram ads manageable: the algorithm optimizes for real purchases, and the business sees the true cost of a customer.