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Google Merchant Center

Google's service for product feeds: titles, prices, availability, images. Every store running Shopping or Performance Max needs it: no feed, no ads.

WHY WE CHOOSE THIS

Shoppers see competitors' products with price and photo in Google before any click. Merchant Center puts your catalog in those results, and feed quality affects which queries show your products.

WHEN WE CHOOSE THIS TECHNOLOGY
TRIGGER 1

A store with a wide catalog

There are many products, and creating ads for each one by hand makes no sense.

TRIGGER 2

Shoppers compare prices in Google

A niche where people choose a product by browsing several offers right in the results.

TRIGGER 3

Products get rejected or not shown

The feed exists, but some items have errors or restrictions in Merchant Center.

HOW WE APPLY IT
01

Launching Shopping and Performance Max

Connecting the feed to Google Ads for product ads with current prices and availability.

02

Product feed optimization

Product titles, categories and attributes that help items show for precise queries.

03

Free listings in Google

Showing products in free placements with no separate ad budget.

04

Diagnosing and fixing errors

Working through warnings and rejections so products stay visible.

SERVICES FOR THIS TECHNOLOGY
Digital Marketing ConsultingCROMarketing Strategy
CASE FOR THIS TECHNOLOGYAll cases
80CV (Conversions)
10,3KClicks
24K UAHAd Spend

Let’s discuss the project in person

Start with clarity, not spending

Book a Clarity Session—a 30-minute review of your marketing. You will receive a map of bottlenecks and a clear understanding of the next steps.

Google Merchant Center
FOUNDERVasyl Horaichuk

Clarity first. Then — managed and systematic growth.

  • BUSINESS STRATEGY
  • SYSTEMATIC SCALING
  • DIGITAL TRANSFORMATION
REVIEWS

Are clients satisfied?

All reviews

GVSPACE helped us build a consistent presence for EdPlit Polska on social media. The team took responsibility for managing our Instagram, creating content, and developing the account. I especially appreciate their responsibility, independence in their work, and understanding of the specifics of our business. I am satisfied with the results of our cooperation and can recommend the team as a reliable partner.

Google Merchant CenterMykola SmykovskyCEO / EdPlit Polska

GVSPACE brought a fresh, creative approach to GARANT’s brand communication, turning a simple message about value into an engaging advertising campaign.

Google Merchant CenterOleksii DybkoCEO / Garant Money
TECHNOLOGY FOUNDATION

Other technologies in our stack

Frequently asked questions

and answers to them

Ask a question
Can we advertise products on Google without Merchant Center?+

Yes, but only with text search ads. Product ads with photo and price in Shopping and Performance Max need a feed in Merchant Center, and for a store with a catalog this format is usually the main one.

Will you restore a suspended Merchant Center account?+

It depends on the cause. Errors in the feed, prices or availability are fixed technically, while a suspension for policy violations requires changes to the site and a new review by Google. Google makes the decision, but we find the cause and prepare the site for review.

How long does the setup take?+

It depends on the store platform. Popular CMSs have ready integrations or plugins for the feed, while for custom-built stores we generate the feed separately. After upload, Google reviews the products, so they do not show instantly.

Do we need to update the feed by hand?+

No. We set up automatic updates on a schedule or through an integration, so prices and availability in Google match the site. Mismatches in this data are a common reason for product rejections.

A catalog sells in search only when product data is clean and up to date.

Google Merchant Center setup at GVSPACE is the first step to advertising products on Google. We connect the product feed, check the site against Google's policies, optimize titles, categories and attributes, and set up automatic price and availability updates. Then we launch Shopping and Performance Max in Google Ads along with free listings, and check feed quality regularly so products stay visible.