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Google Analytics 4

A free, event-based web and product analytics platform from Google. We choose it when budget decisions have to be made on data, not intuition.

WHY WE CHOOSE THIS

Most businesses invest in channels without knowing which one actually sells. GA4 ties user actions to conversions, so budget goes where it pays off, not where traffic is merely high.

WHEN WE CHOOSE THIS TECHNOLOGY
TRIGGER 1

Ad budget is growing

You need to know which channel and campaign bring leads before scaling spend.

TRIGGER 2

Several traffic sources

People come from search, ads and social media, and you need to compare the return of each.

TRIGGER 3

Launching a new product

It matters to see how users move toward their first purchase or inquiry.

HOW WE APPLY IT
01

Analytics setup from scratch

An event and conversion structure built around business goals, not default reports.

02

Ad campaign evaluation

We connect traffic spend to leads to see the return of every channel.

03

On-site behavior analysis

We look at where users drop off on the way to a purchase or inquiry.

04

Reporting for the owner

Clear dashboards with key metrics instead of raw tables.

SERVICES FOR THIS TECHNOLOGY
Digital Marketing ConsultingCROMarketing Strategy
CASE FOR THIS TECHNOLOGYAll cases
80CV (Conversions)
10,3KClicks
24K UAHAd Spend

Let’s discuss the project in person

Start with clarity, not spending

Book a Clarity Session—a 30-minute review of your marketing. You will receive a map of bottlenecks and a clear understanding of the next steps.

Google Analytics 4
FOUNDERVasyl Horaichuk

Clarity first. Then — managed and systematic growth.

  • BUSINESS STRATEGY
  • SYSTEMATIC SCALING
  • DIGITAL TRANSFORMATION
REVIEWS

Are clients satisfied?

All reviews

GVSPACE helped us build a consistent presence for EdPlit Polska on social media. The team took responsibility for managing our Instagram, creating content, and developing the account. I especially appreciate their responsibility, independence in their work, and understanding of the specifics of our business. I am satisfied with the results of our cooperation and can recommend the team as a reliable partner.

Google Analytics 4Mykola SmykovskyCEO / EdPlit Polska

GVSPACE brought a fresh, creative approach to GARANT’s brand communication, turning a simple message about value into an engaging advertising campaign.

Google Analytics 4Oleksii DybkoCEO / Garant Money
TECHNOLOGY FOUNDATION

Other technologies in our stack

Frequently asked questions

and answers to them

Ask a question
How is GA4 better than Universal Analytics?+

Universal Analytics no longer collects data, so within the Google ecosystem there is effectively no alternative. GA4 is event-based, treats websites and apps the same way and shows the user journey in more depth. Moving to it today is a necessity, not a matter of taste.

How long does GA4 setup take?+

It depends on how complex the site is. Basic tracking goes in quickly, while a meaningful event and conversion structure for a specific business takes longer. We first agree on which actions matter, and only then configure.

Is it free?+

Yes. The standard version of GA4 is free and covers the needs of most businesses. The paid version is really only needed by large companies with very high data volumes.

Will I see where customers come from?+

Yes. That is exactly what GA4 is for: it shows which channels, campaigns and pages lead to inquiries and purchases. We go through goal details in the Clarity Session.

We build analytics around revenue, not visitor counts.

Google Analytics 4 setup at GVSPACE starts with the question of which user actions make the business money, and only then moves on to the technical implementation of events, conversions and reports. We implement GA4 for websites, online stores and apps: we build the event structure, connect it to ad campaigns and prepare dashboards the owner can read, so the marketing budget rests on data rather than intuition.