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Google Ads

Google's ad platform: Search, Shopping, Performance Max, YouTube and Display. We choose it when demand already shows in search and people decide now.

WHY WE CHOOSE THIS

People searching for your product are comparing you with competitors right now. Google Ads shows your offer the moment someone is ready to buy, and budget goes to real queries, not random impressions.

WHEN WE CHOOSE THIS TECHNOLOGY
TRIGGER 1

Demand for the product exists

People search Google for your service or product, and capturing that query matters.

TRIGGER 2

High-intent leads are needed

People ready to buy now matter more to the business than broad reach.

TRIGGER 3

A store with a large catalog

Hundreds of products need to show in Shopping and Performance Max without building ads by hand.

HOW WE APPLY IT
01

Search campaigns for services

Keywords, negative keywords and ads for queries with commercial intent.

02

Shopping and Performance Max

Product ads based on the feed from Google Merchant Center.

03

Remarketing and YouTube

Bringing back site visitors and video ads to build awareness.

04

Optimizing for sales value

Bidding strategies for target return on ad spend based on sales data.

SERVICES FOR THIS TECHNOLOGY
Digital Marketing ConsultingCROMarketing Strategy
CASE FOR THIS TECHNOLOGYAll cases
80CV (Conversions)
10,3KClicks
24K UAHAd Spend

Let’s discuss the project in person

Start with clarity, not spending

Book a Clarity Session—a 30-minute review of your marketing. You will receive a map of bottlenecks and a clear understanding of the next steps.

Google Ads
FOUNDERVasyl Horaichuk

Clarity first. Then — managed and systematic growth.

  • BUSINESS STRATEGY
  • SYSTEMATIC SCALING
  • DIGITAL TRANSFORMATION
REVIEWS

Are clients satisfied?

All reviews

GVSPACE helped us build a consistent presence for EdPlit Polska on social media. The team took responsibility for managing our Instagram, creating content, and developing the account. I especially appreciate their responsibility, independence in their work, and understanding of the specifics of our business. I am satisfied with the results of our cooperation and can recommend the team as a reliable partner.

Google AdsMykola SmykovskyCEO / EdPlit Polska

GVSPACE brought a fresh, creative approach to GARANT’s brand communication, turning a simple message about value into an engaging advertising campaign.

Google AdsOleksii DybkoCEO / Garant Money
TECHNOLOGY FOUNDATION

Other technologies in our stack

Frequently asked questions

and answers to them

Ask a question
Why Google Ads and not Meta ads?+

It depends on demand. Google Ads captures people already searching for the product, while Meta creates demand among those who are not searching yet. The channels often work together, and we set the budget split by unit economics and search volume in the niche.

Is Google Ads right for our niche?+

It depends on whether people search for your product. If the niche has few queries, search ads will not deliver volume, and demand is better built in other channels. We check this with search query data in the Clarity Session.

How long until the first results?+

It depends on the campaign. Search ads bring first clicks right after launch, while automated bidding strategies need time to learn. We draw conclusions on payback once enough conversions have built up.

Do we need tracking set up?+

Yes. Without correct conversions, Google Ads does not know which clicks led to a sale, and automated strategies work without a target. So we check conversion setup and GA4 before launch.

Search budget pays off when every click can be tied to a sale.

Google Ads advertising at GVSPACE is built from unit economics: first we calculate the acceptable cost per customer, then build the keyword set and campaign structure. We run search campaigns for services, Shopping and Performance Max for stores, remarketing and YouTube ads. We set up conversions through Google Tag Manager and GA4, so optimization relies on real sales and reports show payback, not just clicks.