Launch with no single look
The date is set, but you have separate sketches for each channel. Together they do not look like one launch.
Creative for advertising campaigns
One look in every channel
We build the key visual and the adaptation pack for the launch. We do not write brand strategy: we use the position you have.
Each channel draws its own
The banner, the cover and the video were made by different people. The logo is recognizable. The campaign is not.
Large campaign, look drifts
There are many channels, and the small format no longer holds the image. Without adaptation rules, each version simplifies the campaign in its own way.
Key visual: the image that holds the whole launch
System: what stays the same in every channel
Adaptations: layouts in Figma, Photoshop or Illustrator
Versions: banner, cover and other formats from the brief
Small sizes: how the image survives being reduced
Handoff: files for the team that launches the campaign
PROCESS
[ 01 ]free · 30 min
[ 02 ]14 working days
[ 03 ]depends on scope
[ 04 ]after report delivery
From request to result
[ 01 ]free · 30 minClarity Session
We clarify the launch, the channels and whether an idea already exists. You leave with the scope of adaptations. No sales pitch.
[ 02 ]14 working daysKey visual
We build the campaign image and approve it before it is split across channels. The result is an approved key visual.
[ 03 ]depends on scopeAdaptations
We carry the visual into the formats from the brief so the campaign stays recognizable. The result is a file pack.
[ 04 ]after report deliveryFile handoff
We give the pack to the launch team and show what adaptations must not change.
Frequently asked questions
and answers
Is this brand strategy?+
No. Brand strategy answers who you are and how you differ. Here we take a campaign idea that is already agreed and make the key visual and the channel adaptations. If the position is not set, we say so before layouts start.
Do you invent the big campaign idea in this service?+
No. Finding that one idea is a creative concept. Here the idea should already exist: we turn it into a key visual and an adaptation pack. Without an idea, the layouts will drift apart by channel.
Is this a series of different hypotheses for ad tests?+
No. Adaptations keep one image. They do not test messages that contradict each other. A series of separate ads for a paid test is advertising creative.
What do you need from us to start?+
It depends on whether an agreed idea and a visual style already exist. If they do, we go straight to the key visual. If there is no idea, a concept comes first. If there is no style, a one-off launch is possible, but this service does not build an identity.
THE FINAL STEP TOWARD A SYSTEMReady to turn growth
Ready to turn growth
into predictability?
Start with a free 30-minute Clarity Session.
