Platinum Auto

2 to 5 car buyback leads every day: targeted Facebook and Instagram advertising for a car dealership in Odesa.

2–5: Buyback leads per day
20: Most leads in a single day on the second project
917: Buyback leads from the site
~15: Audience comparison campaigns

We built a site and launched Facebook and Instagram ads for car buyback: from banners and audience tests to a daily flow of leads.

Industry: Cars: buyback and trade-in
Market: Odesa · Mykolaiv
Services: Facebook Instagram Landing Page Advertising creative
Technologies: Meta Ad Library Meta Ads Manager

BRIEF

What did the client come with?

The Platinum Auto dealership in Odesa was launching a buyback service for cars and other vehicles, down to scooters. It needed a dedicated site and a flow of leads from car owners on Facebook and Instagram.

Problem list

The buyback service had no lead channel of its own in social media
It was unknown which audience by gender, age and interests would respond best
It was unknown which banners brought leads and which did not

GOALS AND TASKS

Get daily car buyback leads

01
Give leads a place to land
A multi-landing site for buying back cars and other vehicles, down to scooters.
02
Find the audience that works
About 15 comparison campaigns by gender, age and interests to find the most effective part of the users.
03
Test creatives in series
Dozens of banners; based on the results, audiences were narrowed and the budget concentrated on the best ones.

PROCESS

Three steps from a site to daily leads

Step 1: Finding clarity

We built a multi-landing site for buying back cars and other vehicles, down to scooters.

Stage result:

A site that ads lead to and where owners leave their requests.

Step 2: Building the growth architecture

VECTOR IT

A multi-landing site for buying back cars and vehicles; form leads arrived by email.

VECTOR MARKETING

About 15 comparison campaigns by gender, age and interests on Facebook and Instagram.

VECTOR CONTENT

Dozens of banners, some with separate versions for Instagram.

Step 3: Scaling and control

After analyzing banner performance we narrowed the audiences to the most effective part of social media users. The dealership's managers handled the leads.

Stage result:

2–5 car buyback leads every day.

RESULT

Buyback leads every day

We reached 2–5 car buyback leads every day. Managers processed them: interesting cars were bought out, or the buyer was offered a trade-in for a simpler model with a surcharge. We repeated the approach for another Odesa service with better buyback terms on the landing page: the maximum was 20 form leads in a single day.

2–5: Buyback leads per day
20: Most leads in a single day on the second project
917: Buyback leads from the site
~15: Audience comparison campaigns

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